In our latest edition of “8Shades of…” – where we get up close and personal with new and known faces in the sustainability field – we caught up with David Yeung, the founder and CEO of social enterprise Green Monday Group.
Green Monday is the sponsor of the latest (and final) giveaway for our #8Shades8Weeks challenge! If you haven’t yet completed the easy challenge of showing us your meatless meal this week,what are you waiting for? Sign up here!
We played a round of eight quick-fire questions with David. Read on to find out his best (and worst) eco-habits, his favourite veggie dish and what’s next for Green Monday!
- In one sentence, tell us what you do?
As founder of Green Monday Group, I am a social entrepreneur who is dedicated to innovating and developing a plant-based food ecosystem that can combat some of the world’s most urgent crises.
2. Why are you an 8Shader?
Almost 15 years ago, Al Gore’s “The Inconvenient Truth” opened my eyes to the urgency and severity of climate change. It led me to believe that fundamental business paradigm shift and behaviour change is not an option but a must.
3. Your best eco habit?
I have been vegetarian for more than 20 years. I also despise any kind of waste.
4. Guilty not-so-green habit?
Eliminating plastic in our daily living is still very hard. Lots of innovation and changes in business practices need to happen to shift the world away from plastic.
5. Fave eco product?
OmniPork and OmniSeafood products, as they are inventions that our team developed from scratch. If people truly become aware of the outrageous environmental damage from industrial animal farming and overfishing, they will understand why alternative protein truly plays critical role in saving the planet and humanity.
6. Fave veggie dish in HK?
OmniPork Luncheon ramen. It is the one ‘cha chaan teng’ menu item that instantly brings back childhood memory.
7. What’s next for Green Monday?
Global expansion. We are very excited that our OmniFoods products are going into Whole Foods and Sprouts in the U.S., Sainsbury in the UK and Woolworth’s in Australia, along with further expansion in Asia-Pacific.
8. What shade of green are you?
The entrepreneurial and innovative shade. What I mean is that for the sake of the planet, we actually need everyone to go from not green to light green to medium green to deep green. However, people, corporates and governments need solutions. So activists, scientists, researchers, innovators, entrepreneurs and impact investors all have huge roles to play if we truly want to green the world.
About Green Monday
Green Monday is a multi-faceted social venture looking to take on climate change, global food insecurity and public health. It is the creator of OmniFoods, including OmniPork and OmniSeafood, which are delicious plant-based meat alternatives taking the world by storm. Besides this, it also operates Green Common, a one-stop shop in Hong Kong for all things plant-based with dining experiences, and engages in a number of green corporate and social initiatives.