It’s time for our latest edition of Stars & Sustainability, a look at how celebrities are making an impact in the world of sustainability.
Kevin Hart Launches Vegan Restaurant Chain
Comedian Kevin Hart will be launching a brand new vegan fast food chain this summer in a partnership with Burger King’s former Head of Culinary Innovation, Michael Salem. The all-new Hart House chain will initially launch two venues in LA, with ambitious plans for further expansion to meet an increased demand for more sustainable food choices.
Offering indulgent plant-based alternatives to classic burgers, shakes and fries, everything on the menu promises to be animal product, preservative and high-fructose corn syrup-free. Hart has previously worked on campaigns for Beyond Meat, making Hart House a natural next step in his plant-based journey.
Find out more at Hart House
Kourtney Kardashian & Travis Barker Front Daring’s Plant-Based Chicken Campaign
Shot by iconic fashion photographer, Ellen Von Unwerth, Daring Foods’ new plant-based chicken campaign features Kourtney Kardashian and husband Travis Barker in a racy series of poses that show that a plant-based lifestyle can be rock-n-roll.
The shoot took place at West Hollywood’s legendary Chateau Marmont hotel, with Daring cooking up four new recipes especially for the newlyweds to enjoy. Of course, Kourtney is no stranger to the world of wellness, with her online platform Poosh highlighting healthy lifestyle tips and a recent candle collab with Gwyneth Paltrow’s Goop brand under her belt.
Find out more at Daring
Lizzo Launches Size-Inclusive, Sustainable Activewear Brand, Yitty
Already a leading ambassador for body-positivity, Lizzo recently took her inclusive message to the next level with the launch of her very own activewear brand, Yitty. Created in partnership with Fabletics, Yitty uses super-soft and eco-friendly recycled materials across the majority of its extensive, size-inclusive range of shapewear, workout gear and dresses.
It is also part of a Certified Carbon-Neutral company, uses 90-100 percent recycled packaging and has partnered with online consignment and thrift platform ThredUp to turn gently used Yitty garments into store credit.
Find out more at Yitty
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