Watch: Veronica Chou, Applying material science to materialism

8Shaders, welcome to the first ever episode of 8ShadesTV! 

Since this is our very first episode, of course my inaugural guest is someone paramount in my own life but more importantly making footprints, not the carbon kind, in the sustainable fashion world.

Let’s be realistic here for a second, are we ever going to stop consuming? It will take a lot for our economy to change, so we are faced with finding ways to make sure our choices are making fewer footprints, of the bad kind. 

Everybody and Everyone’s favorite Veronica Chou – pun intended. Watch Veronica and I discussing sustainability in fashion right here.

In 2019, Veronica launched her first eco-innovative, sustainable, size inclusive and body positive womenswear, Everybody and Everyone. They offer sizes between 00-24 which aims to provide accessible, everyday clothing to make our hectic lives just that little bit simpler. Their designs are so versatile and can be worn in a variety of ways so that you can buy quality clothes that will last longer, ultimately buying less resulting in less waste, AKA slow fashion


Sustainability at the core of Everybody and Everyone

Take a scroll through our 8Shades Pick of the week and you will see Everybody and Everyone’s newly launched athletic wear (that you see us wearing here) which can biodegrade in landfill in just 3 years. Everybody and Everyone partners with EcoAlf for their signature dual-use puffer coat which is made from reclaimed ocean plastic bottles and recycled polyester. They also use material science to create pants that are made of sugar extracted from agriculture waste … sweet!

Their products are coated with PFOA/PFC free finishes and activated with recycled silver for odor control and anti-microbial property. This results in less laundry, less water wastage and fewer chores – phew! 

Another way they are eliminating waste is by using technology to visualize garments in 3D before producing them, eradicating the need to manufacture endless prototypes.

A brand this incredible of course has a cool charity collaboration and are working with One Tree Planted to plant a tree for every product sold.  Everybody and Everyone are definitely a brand that we are supporting all the way.


8Shades of Veronica Chou

Aside from our hike, Veronica also took some time to answer our new “8Shadey questions”, designed to give you a more intimate peek into the lives of our featured guests!