Greenwashing? Take My Money… Not

It doesn’t take much to decode what the term ‘Greenwashing’ means, but just so we’re all clear, according to Cambridge Dictionary, Greenwashing is a strategy designed “to make people believe that your company is doing more to protect the environment than it really is.” 

Think of it like someone spray painting thousands of plastic spoons in green and stacking them one-by-one so that they resemble a lush tree. It looks nice from a distance, but if you dared to take a closer look, it’d make you feel like a fool (and the worst part is – you might start questioning every tree that you see.)

Source: China Water Risk

So no, Greenwashing is a no go. 

And here’s why. 

The minute a company decides to invest their money and resources into “branding” themselves as green, they are taking away funding and valuable time that could have been used to make a real difference. 

And when a Greenwashing strategy is implemented and seeded into the market, it does not only deceive well-intentioned consumers and mislead them into purchasing something that doesn’t support their belief, it also taints and contaminates the sustainability space, because the success of these marketing tactics often relies on stealing airtime and volume share from companies that are actually doing something about our planet. 

One way to not fall victim to Greenwashing is by being more skeptical of what’s being printed on the labels. Don’t blindly trust what the salesperson says. Do your research and educate yourself on what makes a product truly eco-friendly. Expand your green vocabularies. Know your facts, then tell your family and friends – because as consumers, we hold the power to shape our future. 

As the founder of Locofama, Larry Tang, says in our recent interview, “every dollar is a vote.” So let’s strive to live in a more mindful society and pay a bit more attention to what we’re voting for. At the end of the day, nobody wants to spend our hard-earned money on things that we don’t truly care for.

Is “grass-fed” just a load of bull?


It’s simple, as kids we grew up learning that cows eat grass on the farm. So when did it get so complicated? We never learned that cows actually eat a whole array of unfathomable things like candy and corn. Say what?!

Source: Farmers Weekly

The stark reality is that the majority of the beef we are eating today is closer to the latter. 

I hate to break it to you, but a lot of the beef that ends up on our plates actually comes from cows that have been fed everything from genetically modified grains to Skittles rejects that didn’t make it onto the supermarket shelves. As their diets are so lacking in nutrition, they are also fed a cocktail of antibiotics and growth hormone to ensure they reach full size. 

The effects on their health are telling and the jury is out, factory-farmed meat is simply neither healthy for the cows, nor us, nor for the planet. 

Source: Physics World



At 8Shades we are inclusive and respect every kind of diet, which is why we want to highlight how you can eat healthier meat. 

When you see the label “grass-fed” you automatically assume that the beef is happier and healthier because of the diet it’s been fed and because of the lifestyle it’s lived, but that’s not always the case. Grass-fed literally means “this cow has eaten some grass in its lifetime” as opposed to “this cow has ONLY eaten grass during its lifetime”. It’s subtle but the difference can mean a staggering change in the health of the animal and in turn, the health that you ingest. 

Source: Business Insider


Which means a label that says grass-fed is open to creative interpretation. You need to look for labels stipulating “100% grass-fed” or “100% pastured”, or even better, get to know your local butcher and find out more about where he sources his meat from! 

Grass fed is a phrase that is thrown around alot, so do your homework before you buy and make sure to always buy 100% grass fed or 100% pastured. If you can, talk to your butcher and buy natural beef.