Great news for animal lovers – ELLE Magazine has just announced that they’re going fur-free. The magazine currently has 45 global editions – all of whom have signed a charter that bans editorial content promoting fur. This applies not only to its print pages but to its online and social media sites as well.

Speaking to Reuters, ELLE senior vice president and international director Valeria Bessolo LLopiz said: “It’s a really great opportunity to increase awareness for animal welfare, bolster the demand for sustainable and innovative alternatives and foster a more humane fashion industry.”

Citing increasing pressure from animal rights activitists and environmentally conscious consumers, the charter was drafted between ELLE owner Lagardère Group, the Humane Society of the United States, Humane Society International and Creatives4Change.

“Fur appears to be outdated and not fashionable anymore, and especially for the Gen Z, who is the golden target of fashion and luxury industry,” Bessolo LLopiz said.

She continued, “Gen Z wants fashion to be responsible, ethical and innovative, and that’s what’s happening.”

As of today, 13 editions of ELLE have already implemented the charter, and 20 more will do so from 1 January 2022. The rest of the editions have promised to follow through from 1 January 2023.

Elle is not alone in going fur-free in the fashion world. Last September, luxury group Kering announced that all its brands would be going fur-free, while Gucci had already done so four years ago.

Let’s hope that more brands continue to take the right steps towards making the world a shade greener – for both the benefit of business and animal welfare.

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